When it comes to food, the word “fresh” has always carried a relation to quality. But what if we told you that frozen foods might actually outshine fresh ones in terms of nutrition, sustainability, and overall quality? Let’s explore the facts.

Why Frozen Can Be Fresher Than Fresh

It might sound counterintuitive, but multiple studies have shown that fruits and vegetables frozen shortly after harvest often retain their vitamins and minerals better than their “fresh” counterparts that spend days in transit. For example, a study from the University of California-Davis found that frozen produce can be nutritionally equal, and often superior, to fresh produce that has been stored for several days. The flash-freezing process locks in nutrients at their peak, meaning that when you thaw them out, you’re getting a product that’s just as nutritious as the day it was picked.